ROI Estimator

     
info
Cost of promotional products:
info
Number of people receiving products:
     
info
Estimated useful life of the product (In weeks):
info
Number of days per week that the recipient will use or view the product:
info
Number of others who will be exposed to the product each day it is in use:
     
info
What percentage of recipients will purchase?
info
What percentage of others who are exposed to the product will purchase?
     
info
Average total order per product recipient:
info
Your average profit margin:
     
  Estimated sales generated by this promotion:
  Estimated return on your investment (ROI):
     
  Number of times your product will be viewed:
  Cost per view:
     
   
     

Understanding The Results

The ROI estimator attempts to identify the value in two important aspects of promotional advertising; increased sales and brand awareness. The ROI results are designed to show you estimated profits directly related to your promotion. This is probably very easy to understand and evaluate but it's only half the story when it comes to understanding the value of promotional products marketing.

ROI GraphThe ROI totals do not always factor in long term business benefits that are created by the increased brand awareness that is created through the use of a promotional products. This value can be measured and estimated however and the "product views" numbers help to estimate brand exposure that will likely result from your specific campaign.

* The field "What percentage of others who are exposed to the product will purchase?" is an important field to consider in this estimator. It can be used to help estimate the long term benefits of brand exposure by factoring in purchases by people who were exposed to your brand or product but were not directly presented with an item. If you wish to estimate very conservatively or simply wish to focus on ROI from product recipients you can leave this field set to '0'.