Understanding The Results
The ROI estimator attempts to identify the value in two important aspects of promotional advertising; increased sales and brand awareness. The ROI results are designed to show you estimated profits directly related to your promotion. This is probably very easy to understand and evaluate but it's only half the story when it comes to understanding the value of promotional products marketing.
The ROI totals do not always factor in long term business benefits that are created by the increased brand awareness that is created through the use of a promotional products. This value can be measured and estimated however and the "product views" numbers help to estimate brand exposure that will likely result from your specific campaign.
* The field "What percentage of others who are exposed to the product will purchase?" is an important field to consider in this estimator. It can be used to help estimate the long term benefits of brand exposure by factoring in purchases by people who were exposed to your brand or product but were not directly presented with an item. If you wish to estimate very conservatively or simply wish to focus on ROI from product recipients you can leave this field set to '0'.